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Advice To Sustain The Value Of Your Intangible Assets

by beanstalk | Apr 20, 2010 | Intangible Valuation & Monetization

Michael D. Moberly   April 20, 2010 If you build a better mouse trap (tangible asset) the world will beat a path to your doorstep.  In the knowledge-based economy, that time hnored cliche’ has given way to ‘if you build better knowledge paths (intangible...

Recognizing and Utilizing Intangible Assets: A Three Step Process

by beanstalk | Apr 19, 2010 | Intangible Assets & Business

Michael D. Moberly April 19, 2010 Intangible assets evolving from small and mid-sized companies (SME’s) tend to be knowledge-based and serve as market/competitive differentiators, that is, if management/leadership teams and boards recognize and utilize them as...

Building A Company Culture To Fit The Knowledge-Based Economy

by beanstalk | Apr 16, 2010 | Business Reputation Risk & Mitigation

Michael D. Moberly    April 16, 2010 What is a company culture?  Basically, a company culture is a shared system of values (within a company) that defines what is important.  Those values become blended with other norms and beliefs that convey (to employees) what the...

Re-Organize For Resilience: Unlocking Intangible Assets…

by beanstalk | Apr 13, 2010 | Uncategorized

Michael D. Moberly   April 13, 2010 The newly published (2009) book ‘Reorganize For Resilience: Putting Customers At The Center Of Your Business’ by Ranjay Gulati is, in my judgment, not merely another book that describes an alternative view...

Intangible Assets: Imitation-Replication By Competitors

by beanstalk | Apr 9, 2010 | Business Reputation Risk & Mitigation

Michael D. Moberly   April 9, 2010 In a 2006 ACCA study, the principle investigators (Chris Martin, Julie Hartley) stated that in most instances a company’s intangible assets could be imitated – replicated, presumably by competitors or other...
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Recent Posts

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I respectfully welcome your interest in ‘the business side of intangible assets’ and look forward to you contacting me…
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