Michael D. Moberly June 3, 2009
There’s no other time in business governance history when…
– 65+% of most company’s value, sources of revenue, sustainability, and future wealth creation are more deeply rooted – embedded in intangible assets, intellectual property and other knowledge-based assets.
– effective stewardship, oversight, and management of those assets, i.e., sustaining their control, use, ownership, and value, are more critical to business sustainability.
– the line between a company achieving profitability and sustainability and fighting for its financial survival is more closely linked to its ability to position, leverage, maximize, and extract value from its intangible assets.
– conventional intellectual property, i.e., patents, trademarks, and copyrights are less of a (legal) deterrent, safe harbor, or more vulnerable to theft, misappropriation, infringement, counterfeiting, and product piracy.
– business transaction success (profitability) are more dependant on – linked to a company’s ability to sustain control, use, ownership, and monitor the value of the transactions’ intangible assets and IP that are in play (pre – post).
– sophisticated networks of data mining and business/competitor intelligence are more predatorial in targeting company’s IP, intangible assets, and know resulting in the erosion and/or undermining of the assets’ value and competitive advantages.