Michael D. Moberly
Ah, Christmas, a season of cross-over ‘intangible to tangible’ when many, variously influenced by the seasonal strength of religious (emotional) precepts, venture out of their respective three season closets, to selflessly convey and execute blends of intangible clichés.
The intangible clichés manifest in a variety of ways, e.g., considering those less fortunate, in need, and expressing thoughts of care and concern for others, both inside and outside the conventional parameters of family and friends. Seasonally-based, or not, many of the intangibles executed are genuinely well-intended.
Of course, some of the intangibles, so thoughtfully and benevolently conveyed during the weeks leading up to and including Christmas day, manifest as ‘cross-overs’. That is, while they may commence primarily as seasonal or circumstantial (influenced) emotions, can, and do, with some frequency, translate to tangible actions that contribute to favorably affecting the lives of others.
As routinely expressed at this blog, intangible forms of capital, ala intellectual, structural, and relationship are often at risk, that is, they can be subject to appropriation, dilution, under-mining, or simply give way to re-branding. When this occurs, the intended beneficiaries, re-recognize their fragility and seasonal replace-ability. In other words, cross-over of the intangible to the tangible, at least in this context, experience abbreviated (life) spans benefit delivery. After all, cross-overs are, in numerous instances, seasonably renewable.
Respectfully, through these lens, few could or should try to mount a rational, evidence-based argument that rebuffs the contributory role and value of intangibles, because these are replicable economic facts, not subjective or alternative meanderings.
Michael D. Moberly December 26, 2017 St. Louis firstname.lastname@example.org ‘A business intangible asset blog where attention span really matters!’