The dual perspectives of intellectual property value and protection, reflect more of a managerial aspiration than a reality.
Archives for January 2010
It used to take years of dedicated bad management to destroy a company, now it can be done almost overnight!
There should not be any managerial mystery in best practices for utilizing-exploiting a company’s intangible assets!
Discussions about a company’s intangible assets rarely prompt management teams’ pulse to race to the point they attach higher (strategic) priorities to engaging, utilizing, and building (more) value in their company’s intangibles.
A necessary requisite today to company sustainability and success lies in management team’s ability and determination to recognize, mobilize, and utilize frequently overlooked intangible assets.
In today’s enterprise risk management equation, many board members bring their own perspectives and experiences regarding the stewardship, oversight, and management of risk which makes it difficult to find a common context to frame-address the broad spectrum of assymetric risks that routinely confront businesses today.