Identifying, unraveling, and assessing IA’s contributory and collaborative value roles for companies.
Identifying intangible assets
80+% of most company’s value, sources of revenue, and ‘building blocks’ for growth, profitability, and sustainability today lie in or directly evolve from intangible assets; it’s time every business management team recognize what they don’t know and what they need to know!
Why are management teams reluctant to engage their intangible assets?
We’re well into the 21st century and the important role intangible assets’ play in companies, according to numerous respected studies and personal experience, is slowly, but surely, being recognized at the c-suite and board level globally.
Unfortunately, discussions about a company’s intangible assets rarely prompt boards’, c-suites’ or management teams’ pulse to race as I consistently try to make the case that it should.