by beanstalk | Sep 5, 2012 | Intangible Assets & Business
Michael D. Moberly September 5, 2012 Is frugal innovation being oversold? If so, can Western companies relax now? Two relevant questions posed in an aptly titled article ‘Asian Innovation: Frugal Ideas Are Spreading From East to West (The Economist, March 24,...
by beanstalk | Sep 4, 2012 | Intangible Assets & Business
Michael D. Moberly September 4, 2012 Simply stated, frugal innovation provides functional solutions to innovation in environments with few resources and little means, especially, emerging market countries. Frugal innovation is best described, in my view, as a...