by beanstalk | May 21, 2012 | Intangible Assets & Business
Michael D. Moberly May 21, 2012 First, it’s important to recognize that a company’s competitive advantages or business differentiators are embedded in its intangible assets, e.g., brand, image, goodwill, reputation, relationship capital, etc. Second, in today’s...
by beanstalk | Jan 16, 2012 | Intangible Assets & Business
Michael D. Moberly January 16, 2012 First, it’s important to recognize that a company’s competitive advantages (business differentiators) are, in most instances, intangible assets. Second, in today’s globally predatorial, aggressive, and winner-take-all business...