by beanstalk | Dec 30, 2011 | Global Intangibles
Michael D. Moberly December 30, 2011 Company reputation is an intangible asset of the first order and, when effectively used and safeguarded, can be a major source of competitive advantage and sustainability. This is probably what prompted The Economist’s...
by beanstalk | Sep 1, 2009 | Uncategorized
Michael D. Moberly September 1, 2009 Company reputation is an intangible asset that, so long as it remains unblemished and unchallenged, delivers value, sustainability, and competitive advantages to a company. The stewardship, oversight, and management...