The incontrovertible and irreversible economic fact remains, today, and, for the foreseeable future, that…
80+% of most businesses value, sources of revenue, competitive advantage, resilience, and sustainability lie in – emerge directly from IA’s, i.e. various forms of intellectual, structural, and relationship capital…
Readers will find no invented or embellished rationales or hyperbole in this manuscript intended to mislead and/or lure readers by incorporating FUD (i.e., fear, uncertainty, and doubt) to charade as legitimate or evidentiary ‘calls to action’.
Instead, the messaging language I have endeavored to apply is objective, factual, prudent, and born from consecutive years of investigative research and professional experiences almost exclusively on matters related to business things intangible!
I want to respectfully assure readers that acquiring operational familiarity with their businesses IA’s and their intensity and dependency, is a powerful use of one’s time! With that, I invite you to review the Forward to this book!
Michael D. Moberly
Founder – Principle