The intangibles of fake news produced by bots influence reputation risk.
Safeguarding - Mitigating Risks to IA
Before, during, or immediately following transaction execution, a party can learn if the intangible assets in play have been infringed, misappropriated, or their value undermined.
Today’s language applied to the inevitability of cyber-attacks and cyber-warfare has blown right past language used to describe computer – IT system security breaches of the 1990’s.
Computer-IT security is obliged to reflect the contributory role, value, and materiality of intangible assets and adverse affects on brand, revenue, and value.
Apple, a consistent leader in design thinking, where horizonal and user-centric (product, system, brand, support) functionalities are repeatedly applied.
When 80+% of most company’s value, sources of revenue, competitive advantage, and sustainability today lie in – emerge directly from intangible assets, it’s essential to know a company’s risk threshold – tolerance for every transaction and initiative undertaken, and assess and mitigate the risks.