It takes years to build a company’s reputation, but today, a company’s reputation can be severely damaged, if not irrevocably lost, in a single day’!
Safeguarding - Mitigating Risks to IA
It’s prudent today to assume (1.) there are – will be risks embedded in every business operation or transaction and (2.) intangible assets and IP will be integral and negotiated elements and/or features to those business operations and transactions.
In 2010 it would seem to be a ‘no brainer’ that enterprise risk management initiatives should universally encompass, without argument, a company’s intangible assets!
It’s important to recognize that economic-competitive advantage hemorrhaging (attributed to infringement, counterfeiting, piracy) can occur well before the ink dries on a transaction contract.