Marketing and pitching security products and services to incorporate intangible deliverables.
Investing in intangible assets
St. Louis’ average commute time is an intangible asset!
Reliance on balance sheets as the primary or sole descriptor (predictor) of ‘the health’ of a venture or company can be laden with risk.
Patents are the presumptive ‘brass ring’ which a significant percentage of technology transfer managers, researchers, inventors, and legal counsel set their sights without the benefit of exploring options.
A city’s intangible assets are important starting points for branding.
Effective management of a company’s intangible assets is truly a strategic investment that will produce revenue, add value, elevate reputation, and be a strong source of competitive advantages, in other words, ‘the prius effect’!