Develop and articulate ‘pitch scripts’ to…bring clarity to the ‘security intangibles’ embedded in security products, services, and systems as differentiators, competitive advantages, and ‘value adds’! Security… Read More
IA Value Propositions
Converting intangible assets to sources of value, revenue, and competitive advantage.
The relevance of a ‘circular economy’ to intangible assets.
The ‘contributory value’ methodology for IA’s, is not quantitative in the conventional sense, i.e., no (one-size-fits-all) mathematical formula used to calculate and ultimately assign dollar value (ranges) to IA’s. Instead, this methodology reveals (graphically) how, where, when, and which IA’s affect (business) value, competitiveness, and revenue, and therefore, deliver – possess ‘contributory value’.
Methodology for assessing intangible assets contributory value to a company.
Guide companies and clients to recognize the business imperative to develop, assess, safeguard, and exploit their IA’s and convert them to sources of revenue, value, and competitive advantage!