When business leaders mistrust business science, they stand to lose intangible assets.
IA Operational Familiarity Training for C-Suites and Management Teams
Much of my work commences with the premise that business leadership and management teams have fiduciary responsibilities to routinely and objectively ask and ultimately ensure…
Leader’s attention span is a necessary and valuable intangible asset.
FedEx highly choreographed convergence of intangible assets wherein aircraft are landing, unloading, re-fueling, changing crews, loading and preparing for on-time departure to strategic ‘hubs’ globally.
Why is it that business leadership may initially dismiss or express skepticism about achieving familiarity with intangible assets?, is it because these assets are not immediately recognized as a correlate to mitigating a (business point of) pain?
It should be clear by now that most companies-businesses are variously IA (intangible asset) intensive and dependent.