In my work as an intangible asset strategist…its not infrequent to hear the adage talk is cheap, generally uttered in condescending and/or disparaging tones and… Read More
IA Operational Familiarity Training for C-Suites and Management Teams
Develop and articulate ‘pitch scripts’ to…bring clarity to the ‘security intangibles’ embedded in security products, services, and systems as differentiators, competitive advantages, and ‘value adds’! Security… Read More
My annoyance with public radio is about the obvious (strict) time criteria which real time – on-air interviews are obliged to adhere. I acquire, develop,… Read More
The answer to the question posed in the title can frequently be distinguished by how businesses treat their intangible assets. That is, are a company’s… Read More
An organization’s culture is a valuable and competitive intangible asset.
Clarity of application will facilitate more organizations to engage their intangible assets!