by beanstalk | Dec 30, 2011 | Global Intangibles
Michael D. Moberly December 30, 2011 Company reputation is an intangible asset of the first order and, when effectively used and safeguarded, can be a major source of competitive advantage and sustainability. This is probably what prompted The Economist’s...
by beanstalk | Jul 14, 2009 | Intangible Assets & Business
Michael D. Moberly July 14, 2009 Safeguarding a company’s reputation is an essential (integral) responsibility for management teams and boards alike whether they oversee Fortune 1000’s or small, medium-size companies. An important first...