Readers may find it useful to…engage this post with the fundamental premise that organizations and their leadership have good faith fiduciary responsibilities, ala *Stone v…. Read More
Intangible asset strategy
Company’s should look to their intangible assets to help survive the periodic fiscal cliffs embedded in this extended economic downturn..
Frequently business differentiators are merely the most visible and only scratch the surface of a company’s embedded competitive advantages, or more correctly, its intangible assets.
Investors view the presence and quality of a company’s IP and intangible asset (protection and competitive) strategies to be crucial enhancers of (a.) profit, (b.) share price, (c.) market position, and (d.) competitive advantage.
Having an effective and quality strategic plan in place for the utilization, protection, extracting value from a company’s intangible assets and IP is regarded as an important sign today that a strong, intelligent, and forward looking management team is at the helm.