Intangible asset mapping is a meaningful way for intangible asset intensive and dependent organizations like public radio, to sustain their strategically competitive position,
Intangible asset monitoring.
It’s important to recognize that merely because a deal or transaction has progressed to the due diligence stage, there is absolutely no guarantee the projected values, synergies, and competitive advantages the targeted intangible assets are projected to bring will sustain those projections.
Due diligence management teams must recognize that the control, use, ownership, value, and materiality of targeted (intangible) assets are subject to being compromised, misappropriated, competitive advantages undermined, and/or value eroded if not monitored pre and post transaction.
Recognizing that intangible assets are integral to a deal’s (projected) profitability and success and are simultaneously vulnerable to an ever growing milieu of risks, challenges, disputes, and changes, anyone of which can adversely affect the outcome of a business transaction particularly mergers and/or acquisitions.