PROTEX

Managing Intangible Assets
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Our services help management teams and boards meet their fiduciary responsibilities to effectively manage their intangible assets by…

  1. Being consistently and collaboratively engaged in – attuned to the stewardship, oversight, and monitoring (of the assets’) contributory value and materiality.
  2. Acquiring the capability to position intangible assets to create and build competitive advantages, strengthen (structural capital) relationships throughout the value-supply chain, attract external investment, or leverage as collateral in asset-backed lending proposals.
  3. Building the capability to pursue prudent and more lucrative strategies to exploit intangible assets for commercialization, monetization, or otherwise convert them into sources of revenue, value, and competitive advantage.
  4. Being adept at identifying, unraveling, valuing, and defending a company's intangible assets and assessing their relevance, contribution, and/or collaborative value to other company processes and/or transactions.
  5. Bringing strategic (business) clarity to intangible assets insofar as their creation, utilization, positioning, leveraging, and ways to extract value to accommodate a strategic plan.
  6. Ensuring intangible assets are routine action-discussion items on management team and board agendas insofar as… 
    • identifying ways to increase their contributory/collaborative value
    • creating new sources of revenue and competitive advantages
    • enhancing brand, image, goodwill, and reputation..
    • taking action to mitigate asset risks.