PROTEX

Think about it, where are your most valuable assets?
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Have you ever thought about why you….

1. Can probably pinpoint the precise time of day your desk stapler went missing or how many photocopies employees made today, but you're absolutely clueless about your companies intangible assets, i.e., who the key producers are and how intangibles contribute to company value, revenue, reputation, and competitive advantage…

2. Entrust your most valuable and proprietary intangible assets, i.e., business methods, practices, processes, and strategic planning, etc., to individuals you only say hi, goodbye, or thanks to at the office, Kinko's, or the person seated next to you on the airplane for the past three hours…

3. Will likely learn for the first time, the real ($) value of your company’s intangible assets and competitive advantages when you ask legal counsel what their fees will be to try to get them back after they have been compromised, misappropriated, or replicated by a competitor…

 

If you believe that...

1. Your company’s most valuable intangible assets and competitive advantages are adequately protected by computer/IT security and non-disclosure employment agreements, try listening to the business meetings and job interviews conducted each morning in Starbucks, cell phone conversations in airport lounges, glance at the laptop screen of the person seated next to you, or look at employee’s on-line social media profiles!

2. Would-be infringers are deterred because a patent has been issued, it’s time you learned about global data mining and information brokering operations, or go to www.globalfleamarket.com where you may see your company's newest products/services in counterfeit form!

3. No one outside your company is interested in your intangible assets, strategic planning, new product launches, and R&D, why are there 19+ university programs in the U.S. and Canada, plus hundreds of seminars and workshops conducted globally to train people in the art and science of collecting and analyzing business and economic intelligence?

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