Fear, uncertainty, and doubt are frequently intangible liabilities, depending on who the intended recipient(s) are, the context (motive, intent) how FUD ‘factors’ are conveyed, especially when either is over-dramatized – embellished with the intent to influence actions – reactions from/by those being targeted and/or receptive to FUD messaging.
Safeguarding - Mitigating Risks to IA
Organizing principles, objectively grounded in fact, non-anecdotal, give legitimacy to how complicated and multi-faceted (risk) phenomena are articulated and effectively addressed.
Intangible asset (IA) risks that materialize should be cause for adjusting a businesses’ tolerances – thresholds for IA risk, irrespective of size, sector, maturity, and/or financial health.
It should be clear by now that most companies-businesses are variously IA (intangible asset) intensive and dependent.
Deploying intangible asset specific risk mitigators.
Avoid making arbitrary assumptions about when, where, how, and why particular IA’s are in play and at risk, e.g., their fragility, stability, defensibility, liquidity, value, and competitive advantages, if-when (the assets are) compromised.