Intangible asset (IA) risks that materialize should be cause for adjusting a businesses’ tolerances – thresholds for IA risk, irrespective of size, sector, maturity, and/or financial health.
Safeguarding - Mitigating Risks to IA
It should be clear by now that most companies-businesses are variously IA (intangible asset) intensive and dependent.
Deploying intangible asset specific risk mitigators.
Avoid making arbitrary assumptions about when, where, how, and why particular IA’s are in play and at risk, e.g., their fragility, stability, defensibility, liquidity, value, and competitive advantages, if-when (the assets are) compromised.
The purpose (intent, objective) for pre – post IA-specific due diligence is to ensure the value, revenue generation capabilities, competitive advantages, and reputation, etc., produced by the IA’s in play, are, and will remain fully intact.
I find the most significant variable to intangible asset risk management is learning whether business leaders conceive of risk (exposure) in threshold or tolerance contexts. Frequently, there is far more attention paid to the cost of premiums and total dollar limits than to the occurrence of a specific adverse event.