Apple, a consistent leader in design thinking, where horizonal and user-centric (product, system, brand, support) functionalities are repeatedly applied.
Safeguarding - Mitigating Risks to IA
When 80+% of most company’s value, sources of revenue, competitive advantage, and sustainability today lie in – emerge directly from intangible assets, it’s essential to know a company’s risk threshold – tolerance for every transaction and initiative undertaken, and assess and mitigate the risks.
Thinking differently about why and how companies should safeguard their intangible assets.
Intangible assets, they really matter when it comes to the speed of innovation.
Fear, uncertainty, and doubt are frequently intangible liabilities, depending on who the intended recipient(s) are, the context (motive, intent) how FUD ‘factors’ are conveyed, especially when either is over-dramatized – embellished with the intent to influence actions – reactions from/by those being targeted and/or receptive to FUD messaging.
Organizing principles, objectively grounded in fact, non-anecdotal, give legitimacy to how complicated and multi-faceted (risk) phenomena are articulated and effectively addressed.