Today’s language applied to the inevitability of cyber-attacks and cyber-warfare has blown right past language used to describe computer – IT system security breaches of the 1990’s.
Safeguarding - Mitigating Risks to IA
Computer-IT security is obliged to reflect the contributory role, value, and materiality of intangible assets and adverse affects on brand, revenue, and value.
Apple, a consistent leader in design thinking, where horizonal and user-centric (product, system, brand, support) functionalities are repeatedly applied.
When 80+% of most company’s value, sources of revenue, competitive advantage, and sustainability today lie in – emerge directly from intangible assets, it’s essential to know a company’s risk threshold – tolerance for every transaction and initiative undertaken, and assess and mitigate the risks.
Thinking differently about why and how companies should safeguard their intangible assets.
Intangible assets, they really matter when it comes to the speed of innovation.