Why is it that business leadership may initially dismiss or express skepticism about achieving familiarity with intangible assets?, is it because these assets are not immediately recognized as a correlate to mitigating a (business point of) pain?
Managing intangible assets
Deploying intangible asset specific risk mitigators.
Intangible asset recognition in business and habituation.
Intangible asset training delivers multipliers to companies and their management teams.
Three intangible assets are challenging to sustain – preserve their contributory role and value, particularly in post-transaction contexts, they are intellectual, relationship, and structural capital.
Applying intangible assets to create business multipliers.