Transaction negotiations today are aggressive, competitive, predatorial, and generally manifest as winner-take-all outcomes. Under these circumstances, dismissing and/or relegating the posture and standing of key intangible assets to mere hope and trust is fiduciarily suspect at best.
Intellectual Property Enforcements and Holder Rights
Intangible assets are integral to business transaction negotiations.
Any company initiating, or even contemplating, a M&A (merger or acquisition) would be well served if a ‘company culture assessment’ was included in their due diligence strategy!
I am inclined to characterize ‘multipliers’ as originating in distinctive/competitive knowhow and/or thinking.
There’s really no difference between a patent and an intangible asset.
When decision makers attach undue expediency to transaction execution absent thorough due diligence makes deals susceptible to intangible asset hemorrhaging!