Michael D. Moberly St. Louis September 25, 2017 email@example.com ‘A business intangible asset blog where attention span really matters’! Google’s purchase of… Read More
Intangible assets contributory value.
There are numerous business concepts and practices which are less challenging to explain than IA’s (intangible assets) especially to those who have no, or hold only an introductory familiarity with IA’s.
FedEx highly choreographed convergence of intangible assets wherein aircraft are landing, unloading, re-fueling, changing crews, loading and preparing for on-time departure to strategic ‘hubs’ globally.
A percentage of business leaders, remain variously dismissive and under-appreciative of intangible assets, i.e., what they are, and how to utilize (exploit) them effectively, lucratively, and competitively.
Converting intangible assets to sources of value, revenue, and competitive advantage.
The ‘contributory value’ methodology for IA’s, is not quantitative in the conventional sense, i.e., no (one-size-fits-all) mathematical formula used to calculate and ultimately assign dollar value (ranges) to IA’s. Instead, this methodology reveals (graphically) how, where, when, and which IA’s affect (business) value, competitiveness, and revenue, and therefore, deliver – possess ‘contributory value’.