There are numerous business concepts and practices which are less challenging to explain than IA’s (intangible assets) especially to those who have no, or hold only an introductory familiarity with IA’s.
Intangible asset training for management teams
Leader’s attention span is a necessary and valuable intangible asset.
FedEx highly choreographed convergence of intangible assets wherein aircraft are landing, unloading, re-fueling, changing crews, loading and preparing for on-time departure to strategic ‘hubs’ globally.
Marketing and pitching security products and services to incorporate intangible deliverables.
Today, IA intensive-dependent businesses are rapidly becoming a managerial and operational norms.
Why is it that business leadership may initially dismiss or express skepticism about achieving familiarity with intangible assets?, is it because these assets are not immediately recognized as a correlate to mitigating a (business point of) pain?