Financial statements and balance sheets; intangible assets are the 900 pound economic guerrilla.
Intangible asset training for management teams
Business management and marketing curriculum content must address intangible asset identification, management, stewardship, oversight, and risks!
Intangible asset training; overcoming reluctance of SME and SMM management teams.
Articulating intangible assets to prospective investors.
Management teams pay more attention to intangible assets.