The act of a company opening its wallet…will likely find yet-to-be exploited (lucrative, competitive, revenue generating) intangible assets. I believe it’s variously short-sighted for ‘opening… Read More
Intangible asset risk tolerances and thresholds
Trust is an intangible! Now, whether a business-company purposefully wishes to make trust and/or have trust translated as an intangible asset to be legitimately exploited as… Read More
Professionally, I have had the good fortune, since the mid-to-late 1990’s, to have been engaged in various endeavors to aid companies to mitigate their vulnerability…to… Read More
Michael D. Moberly Some companies and their management teams do not appear inclined to distinguish risk, particularly to their intangible assets. For them, risk is… Read More
When 80+% of most company’s value, sources of revenue, competitive advantage, and sustainability today lie in – emerge directly from intangible assets, it’s essential to know a company’s risk threshold – tolerance for every transaction and initiative undertaken, and assess and mitigate the risks.
The business community and service providers have become piously complacent about assuming the terms risk management and risk mitigation are interchangeable.