Marketing and pitching security products and services to incorporate intangible deliverables.
Intangible asset mapping
The ‘contributory value’ methodology for IA’s, is not quantitative in the conventional sense, i.e., no (one-size-fits-all) mathematical formula used to calculate and ultimately assign dollar value (ranges) to IA’s. Instead, this methodology reveals (graphically) how, where, when, and which IA’s affect (business) value, competitiveness, and revenue, and therefore, deliver – possess ‘contributory value’.
Intangible asset mapping is a meaningful way for intangible asset intensive and dependent organizations like public radio, to sustain their strategically competitive position,