Goodwill represents an intangible bond between a company, its products and/or services, and its employees, clients, customers, investors, suppliers, distributors, shareholders, and stakeholders, etc.
IA Value Propositions
An intangible asset company cultures can be profitable.
Value proposition statements should be framed and sequenced so that management/leadership teams will interpret-assess the subject matter/objectives similarly in terms of relevance, importance, usefulness, and application, etc., to them and their companies!
Value propositions that pitch services to a company’s intangible assets must be framed, written, and presented to allow a management/leadership team audience to recognize broader applications of intangible assets that extend internally as well as externally for their benefit.