Describing security intangibles and the importance of achieving client self discovery.
IA Value Propositions
Security intangibles, how they are embedded in security products.
Articulating intangible assets produced by the effective deployment of security products, systems, and/or services are ‘security intangibles’.
Importance of integrating – articulating intangible asset deliverables in sales reps’ product pitch scripts.
The value of intangible assets should start with their contributory value.
Business valuations are subjective, snap-shots-in-time of intangible asset value which can quickly erode if risks – threats are left un-monitored and un-checked.