The ‘contributory value’ methodology for IA’s, is not quantitative in the conventional sense, i.e., no (one-size-fits-all) mathematical formula used to calculate and ultimately assign dollar value (ranges) to IA’s. Instead, this methodology reveals (graphically) how, where, when, and which IA’s affect (business) value, competitiveness, and revenue, and therefore, deliver – possess ‘contributory value’.
IA Value Propositions
Methodology for assessing intangible assets contributory value to a company.
Guide companies and clients to recognize the business imperative to develop, assess, safeguard, and exploit their IA’s and convert them to sources of revenue, value, and competitive advantage!
If security initiatives – systems are not designed to safeguard or advance an environment’s key – relevant IA’s (intangible assets), those with the fiduciary responsibility for their purchase, deployment, and support, are obliged to recognize substantial value – competitive advantage will go unnoticed.
St. Louis’ average commute time is an intangible asset!
Irresponsible to assume the chasm of IA thinking can be squeezed into bumper sticker ‘sloganisms’ to indulge presumptively narrow attention spans.