As noted numerous times in this blog; underlying board, director, and management team stewardship, oversight, and management of intangibles is the parallel responsibility to sustain (protect, preserve) control, use, ownership, and monitor the value and materiality of those assets. If the latter fails or there are breaches, little else matters, because asset value may quickly go to zero!
IA Strategist and Risk Specialist
Irrespective of a company’s size, revenue, value, or industry sector, bringing an intangible asset specialist into consult on business processes and transactions is increasingly essential to achieving a company’s (strategic) goals and objectives.
For companies, becoming more intelligent and objective about risk is an important and necessary prelude to creating a ‘risk intelligent company culture’.
A company’s competitive advantages (business differentiators) are also intangible assets which should be routinely monitored and assessed for their vulnerability to duplication/replication.