Management teams should not squander time debating or arguing the relevance or contributory value of intangible assets in 2013.
IA Strategist and Risk Specialist
All politics remain largely local, while most business transactions are now international, particularly when intangible assets are in play!
Reputation risk for rent-to-own operators, a new, but obvious twist.
Stolen valor, the first ‘personal’ intangible asset!
I have yet to encounter a company management team that does not want to survive this extended recession, but I have encountered numerous management teams who express little or no interest in their intangible assets which they rely for value and revenue.
The key to managing and overseeing a company’s intangible assets is the ability to sustain control, use, ownership, and monitor the assets’ value and materiality.