There are numerous business concepts and practices which are less challenging to explain than IA’s (intangible assets) especially to those who have no, or hold only an introductory familiarity with IA’s.
IA Strategist and Risk Specialist
Some business pundits and subject matter experts are a disservice to the realities of intangible assets.
A message for intangible asset strategists and consultants.
Implementing intangible asset safeguards requires a compelling business case.
The interaction of economic and intellectual, structural, and relationship capital consistently put intangibles in play and, ‘at risk’ in most very business transactions..
Intangible asset strategist, it time every company finds one!