Stolen valor, the first ‘personal’ intangible asset!
IA Strategist and Risk Specialist
Intangible asset speciailsts are a necessary and welcomed addition to transaction management teams.
I have yet to encounter a company management team that does not want to survive this extended recession, but I have encountered numerous management teams who express little or no interest in their intangible assets which they rely for value and revenue.
The key to managing and overseeing a company’s intangible assets is the ability to sustain control, use, ownership, and monitor the assets’ value and materiality.
The introduction (presence) of security products, systems, and services in an environment produce – deliver intangible assets.
When companies build strategies to utilize their knowledge and distinctive knowhow, i.e., intellectual, relationship, and organizational capital, they will also build value and sustainable competitive advantages.