Some business pundits and subject matter experts are a disservice to the realities of intangible assets.
IA Strategist and Risk Specialist
A message for intangible asset strategists and consultants.
Implementing intangible asset safeguards requires a compelling business case.
The interaction of economic and intellectual, structural, and relationship capital consistently put intangibles in play and, ‘at risk’ in most very business transactions..
Intangible asset strategist, it time every company finds one!
Management teams should not squander time debating or arguing the relevance or contributory value of intangible assets in 2013.