A percentage of business leaders, remain variously dismissive and under-appreciative of intangible assets, i.e., what they are, and how to utilize (exploit) them effectively, lucratively, and competitively.
IA Operational Familiarity Training for C-Suites and Management Teams
Why is it that business leadership may initially dismiss or express skepticism about achieving familiarity with intangible assets?, is it because these assets are not immediately recognized as a correlate to mitigating a (business point of) pain?
It should be clear by now that most companies-businesses are variously IA (intangible asset) intensive and dependent.
Some business pundits and subject matter experts are a disservice to the realities of intangible assets.
It’s ironic that it’s an economic fact that 80+% of most company’s value and sources of revenue derive from company’s IA’s (intangible assets), while intangibles remain the ‘introverts’ of every businesses suite of asset’s.
Intangible asset recognition in business and habituation.