I find some company management teams – decision makers (strategists) may not consistently act rationally about the intangible assets they have in play. No surprise,… Read More
There are compelling business rationales why companies and their management teams should (personally, collectively, collaboratively) assume responsibility for… safeguarding the development, control, use, ownership, and… Read More
Intangible asset expertise allows professional service firms to legitimately guide business clients to overcome their reluctance to engage their intangible assets.
Intangible asset recognition in business and habituation.
Integral to business operability, and certainly as a prelude to undertaking – engaging in new initiatives or transactions in which IA’s will be bought, sold, or traded, leadership and management teams are obliged to know, with sufficient specificity, how to distinguish, measure, and monitor.
Country economies have rapidly entered and connected to an era irreversibly intertwined, at all levels and functions, in which IA’s (intangible assets) are the overwhelmingly dominant ‘players and actors’.