Michael D. Moberly People don’t always behave rationally. Some people are systematically irrational in their thinking and behavior. Not rocket science, right! Richard Thaler,… Read More
Michael D. Moberly There are compelling business rationales why companies and their management teams should (personally, collectively, collaboratively) assume responsibility for (a.) safeguarding the… Read More
Intangible asset expertise allows professional service firms to legitimately guide business clients to overcome their reluctance to engage their intangible assets.
Intangible asset recognition in business and habituation.
Integral to business operability, and certainly as a prelude to undertaking – engaging in new initiatives or transactions in which IA’s will be bought, sold, or traded, leadership and management teams are obliged to know, with sufficient specificity, how to distinguish, measure, and monitor.
Country economies have rapidly entered and connected to an era irreversibly intertwined, at all levels and functions, in which IA’s (intangible assets) are the overwhelmingly dominant ‘players and actors’.