An organization’s ability to learn and translate that learning into action rapidly, is the ultimate intangible asset.
Corporate and University Research Regarding IA
Intangible assets; you can’t manage what you don’t measure!
Intangible assets can be produced in ‘frugal innovation’ environments.
Elevate investor confidence by ensuring your company’s intangible (IP) asset house is in order!
There may be few better uses of SME management team’s time than to ensure their company’s intangible assets are effectively managed, profitably exploited, and firmly embedded in their company’s operating processes and culture.
For intangible asset intensive companies there are strategies company management teams should consider to elevate investor curiosity and attractivity.