It should be clear by now that most companies-businesses are variously IA (intangible asset) intensive and dependent.
Some business pundits and subject matter experts are a disservice to the realities of intangible assets.
The purpose (intent, objective) for pre – post IA-specific due diligence is to ensure the value, revenue generation capabilities, competitive advantages, and reputation, etc., produced by the IA’s in play, are, and will remain fully intact.
Intangible assets are integral to business transaction negotiations.
Integral to business operability, and certainly as a prelude to undertaking – engaging in new initiatives or transactions in which IA’s will be bought, sold, or traded, leadership and management teams are obliged to know, with sufficient specificity, how to distinguish, measure, and monitor.
The global business transaction environment is increasingly competitive, aggressive, predatorial, and generally, winner-take-all.