Harvesting intangible assets: Uncover the hidden value and revenue in your company’s intellectual, relationship, and structural capital and intellectual property.
The power of pull, how smart moves, smartly made, can set big things in motion.
Ranjay Gulati’s book is about recognizing a company’s customer relationships are intangible assets which can produce ‘relationship capital’.
The newly published (2009) book ‘Reorganize For Resilience: Putting Customers At The Center Of Your Business’ by Ranjay Gulati is, in my judgment, not merely another book that describes an alternative view or re-emerged importance of customer centricity, rather, it’s about recognizing that customer relationships are intangible assets.
‘The Intangible Asset Handbook: Maximizing Value From Intangible Assets’ by Weston Anson is one of those rare books that should always be close at hand as a forward looking/thinking reference (reminder) of the often times under-the-radar value of a company’s intangible assets.