Apple, a consistent leader in design thinking, where horizonal and user-centric (product, system, brand, support) functionalities are repeatedly applied.
Analysis and commentary
Vietnam War combat veterans, the intangible expectations of returning home.
PTSD, an intangible asset variant.
Business leader reluctance to engage their intangible assets.
Are creatives’ conformists?
The value of managerial introspection over arrogance, a positive, strategic, and personalized intangible asset.