Safeguarding Intangible Assets provides readers with operational familiarity and strategies to identify, unravel, preserve, monitor, and mitigate risks to a company’s intangible assets under various circumstances and transactions. Doing so effectively and consistently will favorably influence company-transaction value, profitability, competitiveness, and sustainability. It is a universal economic fact today that 80+% of most company’s value, sources of revenue, competitiveness, brand, and sustainability lie in – emerge directly from intangible assets which include intellectual properties, i.e., patents, trademarks, copyrights, and other forms of proprietary information and know how.
Safeguarding Intangible Assets provides business leaders and management teams with important insights and practical strategies for protecting these increasingly crucial and valuable assets through effective and consistent oversight and monitoring designed to sustain control, use, and ownership. Mr. Moberly’s book also describes various circumstances and transactions in which a company’s intangible assets are in play, i.e., mergers and acquisitions, new product launches, corporate-university R&D alliances, early stage firms, and university-based spin-offs.
Safeguarding Intangible Assets is available for purchase through Amazon.
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