What are intangible assets?

Economic benefits and competitive advantages anchored in distinctive and often times proprietary combinations of relationships, know how, processes, technologies, and programs coupled with the unique understanding of how to exploit those assets that set a company apart from its competitors to produce value, revenue, and growth opportunities. (A combined definition by Michael D. Moberly, Michael Porter, HBS, and McKinsey)

Intangible Asset Examples

  • Proprietary Technologies/Databases
  • Marketing/Advertising
  • Technical Know How/Documentation
  • Customers/Client Relationships
  • Competitor Research
  • Property Zoning/Development Rights
  • Work Force/Human Capital Specialties
  • Intellectual Property
  • Trade Dress
  • Domain Names/URL’s
  • Trademarks
  • Logos
  • Contracts/Agreements With Definable Life and Exclusivity
  • Distribution Rights/Networks
  • JV’s/Alliances
  • R&D Product Studies
  • Formulas
  • Regulatory Agency Approval/Rights
  • Non-Competes/Non-Disclosures (if transferable)
  • Structural Capital
  • Collaborative Agreements
  • Brand
  • Goodwill
  • Reputation
  • Buy/Sell Agreements
  • Supplier Contracts
  • Outstanding RFP’s
  • Retail Shelf Space
  • Tax Credits
  • Trade Secrets
  • Unpatented technology
  • Franchise Agreements
  • Technology Sharing Agreements
  • Audio/Visual Materials
  • Entrepreneurial Outlook/Vision