The ‘reputation – brand’ of a business leader, a business, an institution, and/or a product, or service, etc., is and should be treated as an intangible asset.
Essential Perspectives to Frame Business’s Response to Reputational Risks…
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The ‘reputation – brand’ of a business leader, a business, an institution, and/or a product, or service, etc., is and should be treated as an intangible asset.
Imprudent (business) risk taking and/or mistake making, can rapidly translate as entrées and/or opportunities for the nefarious to exploit.
Taking risks and learning from failures are not universal preludes to business success.