Fear, uncertainty, and doubt (FUD) are intangible assets (or liabilities) depending on one’s view.
Intangible asset inventory and valuation.
Marketing intangible assets to skeptical management teams and boards.
Marketing security services, emphasize the intangible asset deliverables to clients.
Engaging an organization’s intangible assets is not a futile undertaking, instead it brings returns.
One cannot solve a problem with the same mindset that created it in the first place!