Michael D. Moberly An important outcome to any business transaction, marketing program, and/or R&D project is to maximize and extract as much value as possible… Read More
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Talk Is Not Cheap
Michael D. Moberly The condescending adage ‘talk is cheap’, unfortunately remains indicative of some attitudes held by decision makers about their companies’ most valuable knowledge-based… Read More
Company Case Study Example: Identifying, Unraveling, Assessing Intangible Assets – Proprietary Know How
Michael D. Moberly May 2, 2008 The company… This assessment was conducted in Q1, 2006 using open sources. It involved a U.S. headquartered company and… Read More
Difference Between Profitability and Fighting For Financial Survival…
Michael D. Moberly May 2, 2008 With greater frequency, the difference between making a profit and fighting for financial survival is the ability of… Read More
Two Primary Forms of Intangible Assets
Michael D. Moberly May 2, 2008 There are two primary forms of intangible assets: legal intangibles generate legal property rights that are defensible… Read More
Intangible Asset Assessments – Due Diligence: What Benefits Do They Provide To Company Decison Makers
Michael D. Moberly May 2, 2008 Assessments – due diligence are important to your company’s profitability and sustainability because today, as much as 75+%… Read More