When 75% of most companies’ value, sources of revenue, and future wealth creation lie in intangible assets and IP, it’s absolutely essential that business continuity-contingency planning today, fully incorporate-address those assets.
It’s important for business decision makers to recognize that the act of engaging in exporting, is, first and foremost, a business transaction.
It’s the interaction of value, demand, utilization, and to lesser extents, risks and threats to information assets that should be the primary drivers for designing and allocating protection resources!
The role-responsibility of a ‘research liaison’ is serve as an enabler and facilitator to research collaborations/partnerships and safeguard the research work product.
Acquisition targets’ intangible assets and IP carry a readily and globally exploitable liquidity that outpaces and disregards conventional IPR’s enforcements, i.e., patents, trademarks, copyrights.
A companies’ strategy for utilizing and extracting value from its intangible assets has virtually nothing to do with its size, rather the receptivity of its decision makers.