Stewardship, oversight, and management of a company’s intangible assets can be the difference between (a.) looking out ahead, and (b.) looking through a rearview mirror!
Even though most companies do not have formal R&D units, many have vast amounts of proprietary know how that facilitate and enhance services and/or products that deliver competitive advantages, goodwill, reputation, revenue, etc.
Franchises’ are not so much driven (economically, competitively) by intellectual property as they are driven by intangible assets!
Without a clearer picture of how intangible assets develop and flow within a company and contribute to profitability and deliver ‘return on investment’, business decision makers continue to show reluctance to devote time and resources to learning about – trying to harness those assets.
Continuing to rely on snap-shot-in-time honesty-integrity types of pre-employment screening assessments that are oriented more toward projecting an employees’ proclivity for stealing tangible-physical assets, i.e., desk staplers rather than ulta valuable intangible assets is unacceptable.
Sometimes, when we prick the sometimes very thin social-psychological veener of people we work with we may find inherently dishonest and unethical individuals, possessing mis-guided, or little, if any sense of integrity or loyalty with respect to protecting proprietary information, trade secrets, and IP.