Terroism, hurricanes, earthquakes, and cyber attacks have changed the landscape for business continuity-contingency planning forever because intangible assets can become dispersed, inaccessible, and virtually irretrievable.
Stewardship, oversight, and management of a company’s intangible assets can be the difference between (a.) looking out ahead, and (b.) looking through a rearview mirror!
Even though most companies do not have formal R&D units, many have vast amounts of proprietary know how that facilitate and enhance services and/or products that deliver competitive advantages, goodwill, reputation, revenue, etc.
Franchises’ are not so much driven (economically, competitively) by intellectual property as they are driven by intangible assets!
Without a clearer picture of how intangible assets develop and flow within a company and contribute to profitability and deliver ‘return on investment’, business decision makers continue to show reluctance to devote time and resources to learning about – trying to harness those assets.
Continuing to rely on snap-shot-in-time honesty-integrity types of pre-employment screening assessments that are oriented more toward projecting an employees’ proclivity for stealing tangible-physical assets, i.e., desk staplers rather than ulta valuable intangible assets is unacceptable.