Why is it that you can pinpoint the precise time of day your desk stapler went missing, but you’re absolutely clueless about the status, stability, sustainability, defensibility, and value of your intangible assets, IP, trade secrets, and (proprietary) know how and competitive advantages.
The kind of economic – competitive advantage hemorrhaging I’m referring to is that which is attributed to internal theft, misappropriation, infringement, counterfeiting and (product/service) piracy.
It’s important to recognize that economic-competitive advantage hemorrhaging (attributed to infringement, counterfeiting, piracy) can occur well before the ink dries on a transaction contract.
A value-based assessment (inventory. audit) of the intangible assets in play (that also incorporates a ‘business impact analysis’) is a worthy step forward towards enabling and facilitating more secure and profitable transaction outcomes.
In today’s high stakes, nanosecond, winner-take-all approach to business transactions, its important to recognize the intangible assets, IP, and competitive advantages that are in play.
Intangible asset assessment, the findings of a company case study…