Mr. Moberly's 'Business Intangible Asset Blog' originated in May, 2006. He has now independently researched, written, and published 770+, largely 'long form' posts on various aspects of intangible assets, i.e., identify, unravel, assess, safeguard, exploitation, and distinguishing their contributory roles to companies' as sources of value, revenue, growth, competitiveness, and sustainability.
In today’s financial crisis, monetization of intangible assets, i.e., leveraging them, extracting value from them, and collectively turning them into sources of revenue as another tool to sustain a company through this financial crisis, should be ratcheted up on the growing lits of priorities!
The manner in which the bailouts (rescues) have been structured thus far, seemingly overlook my reality that ‘the markets’ are, in many respects super-sized intangible assets, i.e., markets exist, evole, flourish, and fold largely on the basis of image, goodwill, reputation, and especially confidence, all of which are intangible assets!
Mr. Moberly 'Business Intangible Asset Blog' is designed to serve as a premier source for providing readers with exclusive - independently developed content regarding the contributory roles and value which intangible assets routinely play in - affect various business, political, and social circumstances.